It's Organic at Barneys New York

Barneys New York just put the capsule online. Harmony Amplication is just a few clicks away. click number one

Crashers Welcome

American Rag presents
The Loomstate for Joel Tudor Capsule Collection
Wednesday May 28, 2008 :: 6:30pm - 9:00pm

American Rag
953 Newport Center Drive
Newport Beach, CA 92660

RSVP: rsvp@beachhousepr.com

Barneys New York not A "Barney"

Our family at Barneys New York (never use an apostrophe) made this whole capsule possible. Just wanted to clarify the definition between Barneys New York and a "Barney"

Barneys New York is a chain of upscale department stores headquartered in New York City, under the leadership of Fashion Director Julie Gilhart and Creative Director (and window-dresser) Simon Doonan. (Wikipedia.org)

A Barney is someone who doesn’t surf very well. The term was derived from the Hanna-Barbera cartoon character Barney Rubble on “The Flintstones.” Usage: “Get out of my way, ya barney.” (Surfing magazine, 1989)

Check out the photos of our in store display at The Mens Co-Op in Beverly Hills (left) and Madison Ave (right).

We almost soiled our boardshorts when we heard that we were getting a window at the coveted Madison Flagship.

Harmony Wash :: Prophecy Fit

Joel in his Loomstate's on a trip to Kamakura back in 2005Joel's personal Loomstate jeans and the inspiration for the Harmony wash.
The Harmony wash is heavily washed and hand finished to similate a pair of Loomstate jeans that Joel wore nearly everyday for 2 1/2 years.We wanted to leave enough room for you to add your own knee holes and character to it. The Prophecy fit is our regular rise, straight fit through the hips, and a classic back rise. Regular leg through the thigh, and perfectly straight from the knee to the leg opening. The Prophecy in the Harmony wash is exclusively available through Barneys New York.

Pocket Tees :: Zip Up Hoodie

Pocket Tee Harmony Amplifier Print - 100% organic
- Water based ink print on front pocket and on back
- Skewed side seam
- Inspired by 60's surf club attire
- Shown in Orange and White

Zip Up Hoodie - 100% organic cotton fleece
- Zip front hooded sweatshirt
- Harmony amplifier patch on front left chest
- Large Harmony Amplifier embroidery on back
- Inspired by 60's surf club attire
- Shown in Cool Gray

Board Short

The color blocked design is both inspired by and an homage to Malibu's elusive Black Knight.The fit is modeled after a pair of boardshorts Joel had made by a Hawaiian tailor on the North Shore in the early 90's.Shown in:
- Black Knight (orange)
- May Gray (light gray)
- 100% organic cotton / nylon
- back pocket with internal key leash
- Harmony Amplifier patch on the front leg

Harmony Amplifier Capsule

This capsule collection was developed by us here at Loomstate with and for our friend, and two time world champion surfer Joel Tudor.

Styling inspiration is drawn from 60's surfing legends, California Classic Surf Club Culture, and the Harmony Amplifier a play on the 60's fascination with lo-fi science fiction.

Harmony Amplifier (yes it's hippy shit)

A MESSAGE FROM THE UNIVERSE
THE LAW OF UNDUULATION
CONTEMPORARY EARTH CULTURE
AND ITS FUTURE
by Ikuro Adachi

Joel picked up this book about 7 years ago in Tokyo. Even though Joel listens to a lot of reggae he's not all that cosmic of a dude. Joel told us "Tom Morey and crew were deep into the cosmic sci-fi trip back in the 60's, and thats what this book reminded me of when I found it." Rogan was thumbing through the book and spotted the Harmony Amplifier diagram and decided it was the one. And that is how the graphic inspiration for the capsule was born.

Loomstate for Joel Tudor :: Harmony Amplifier

hang tag words by Scott Hulet / photo by Jack English

Loomstate Announces Exclusive New Collection Designed For Surf Icon Joel Tudor

New York City, NY, April 29th — Loomstate will launch a new collection, Loomstate for Joel Tudor…Harmony Amplifier, on May 1, 2008. Developed with and for two-time world champion surfer Joel Tudor, this exclusive capsule collection will be available at select Barneys New York / Men’s CO-OP and at Loomstate shops in American Rag Newport Beach and San Francisco. On May 28th, 2008, Loomstate will officially launch the collection with a special event at American Rag: Newport Beach, CA location.

Loomstate co-founder Scott Mackinlay Hahn explains the Tudor/Loomstate connection: “Joel represents a cultural authenticity that we respect and admire. His style has long been an inspiration to our brand. If you have had the good fortune to watch the way Joel rides a surfboard you would see how he honors the roots of the sport in a naturally soulful and passionate way.”

All of the pieces in the Loomstate for Joel Tudor capsule collection are a nod to Tudor’s well-traveled, yet effortlessly laid-back style. Loomstate is known for utilizing certified organic cotton using socially and environmentally responsible methods of production, and this collection is no exception. Look for ‘60s inspired colorblock surf shorts, ultra-soft tees & hoodies featuring the Harmony Amplifier graphic, plus the Prophecy fit jean in the Harmony wash which was made to simulate a pair of Loomstate jeans that Tudor wore nearly every day for 2 1/2 years.

ABOUT JOEL TUDOR
“Joel Tudor is considered to be the greatest longboard surfer in the world today and by most opinions one of the best that’s ever been” - Surfer Magazine

Joel Tudor is a world-famous surfer from San Diego, California. Due to his skill on both longboards and shortboards, Tudor is widely considered to be one of the best surfers alive and a key factor in the longboard revival of the ‘90s.