Thursday, May 1, 2008

Loomstate for Joel Tudor :: Harmony Amplifier

hang tag words by Scott Hulet / photo by Jack English

Loomstate Announces Exclusive New Collection Designed For Surf Icon Joel Tudor

New York City, NY, April 29th — Loomstate will launch a new collection, Loomstate for Joel Tudor…Harmony Amplifier, on May 1, 2008. Developed with and for two-time world champion surfer Joel Tudor, this exclusive capsule collection will be available at select Barneys New York / Men’s CO-OP and at Loomstate shops in American Rag Newport Beach and San Francisco. On May 28th, 2008, Loomstate will officially launch the collection with a special event at American Rag: Newport Beach, CA location.

Loomstate co-founder Scott Mackinlay Hahn explains the Tudor/Loomstate connection: “Joel represents a cultural authenticity that we respect and admire. His style has long been an inspiration to our brand. If you have had the good fortune to watch the way Joel rides a surfboard you would see how he honors the roots of the sport in a naturally soulful and passionate way.”

All of the pieces in the Loomstate for Joel Tudor capsule collection are a nod to Tudor’s well-traveled, yet effortlessly laid-back style. Loomstate is known for utilizing certified organic cotton using socially and environmentally responsible methods of production, and this collection is no exception. Look for ‘60s inspired colorblock surf shorts, ultra-soft tees & hoodies featuring the Harmony Amplifier graphic, plus the Prophecy fit jean in the Harmony wash which was made to simulate a pair of Loomstate jeans that Tudor wore nearly every day for 2 1/2 years.

“Joel Tudor is considered to be the greatest longboard surfer in the world today and by most opinions one of the best that’s ever been” - Surfer Magazine

Joel Tudor is a world-famous surfer from San Diego, California. Due to his skill on both longboards and shortboards, Tudor is widely considered to be one of the best surfers alive and a key factor in the longboard revival of the ‘90s.